How much does Allan cost?

Allan starts at $199/month for up to 50,000 personalized sends, $499/month for up to 500,000 sends across multiple stores, and volume plans from $599 to $1,299/month for 1M to 5M+ sends.

Is there a free trial?

Yes. Every plan includes a 30-day free trial. You can cancel any time during the trial and you will not be charged.

Are there contracts or hidden fees?

No long-term contracts and no setup fees. Pricing is monthly and based on the number of personalized emails you send through Klaviyo.

New Omnisend integration is out now. Book a demo to see Allan in action.→

Allan

Pricing

Email personalization pricing that scales with your sends.

Start with a 30-day free trial. Plans from $199/month based on personalized sends — no hidden fees, no long-term contracts, and unlimited triggers on every plan.

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30-day free trial

We set everything up - free for 30 days

Everything configured by our team, so you can test Allan without any lift on your end.

Try Allan

Starter

Everything you need to get started.

$199/ month

—Up to 50,000 personalized sends per month

Start with Starter

Scale

Save 75% per send

Personalization at scale.

$499/ month

—Up to 500,000 personalized sends per month

Choose Scale

Advanced

Best value — up to 89% off

Scales based on send volume. Starting at:

$599/ month

Monthly sends1,000,000

1M · $5995M · $2,199

Everything included

—Unlimited triggers

—Shopify integrations

—>2.5m Sends Free Klaviyo product feeds

—Dedicated account strategist

Choose Advanced

Product feeds only billed at 10% of attributed revenue capped at $395 USD per month.

Pricing questions

How much does Allan cost?: Allan starts at $199/month for up to 50,000 personalized sends, $499/month for up to 500,000 sends across multiple stores, and volume plans from $599 to $1,299/month for 1M to 5M+ sends.
Is there a free trial?: Yes. Every plan includes a 30-day free trial. You can cancel any time during the trial and you will not be charged.
Are there contracts or hidden fees?: No long-term contracts and no setup fees. Pricing is monthly and based on the number of personalized emails you send through Klaviyo.