How Scentify drove more revenue with fewer sends.
See how Scentify added 1:1 personalization with Allan to outperform their existing batch-and-blast campaign strategy.
The challenge
Standard batch-and-blast campaigns were yielding average results at a 46.9% open rate, making it difficult to stand out in crowded inboxes. Scentify was sending a high volume of marketing communications without seeing a proportional return on investment, risking list churn and brand fatigue.
The goal was to increase aggregate revenue without bombarding the customer base, shifting from quantity to quality in their messaging.
What we built
Allan tracks click and behavioral data from each subscriber, the products they view, what they have bought before, and how they engage, then selects what content to show that subscriber from the bank of images in the Allan trigger.
Personalized content for every subscriber.
Scentify's Allan triggers outperformed static campaign baseline threefold.
Relevance drives revenue
For premium brands like Scentify, treating customers as individuals rather than a mass list is essential. Because every send is assembled from creative that has been tested against the segment, personalization lifts the return on each touchpoint without diluting the brand's luxury feel.
Every subscriber now receives a unique email, with content chosen through continuous learning and concurrent testing rather than a single creative decision made up front. Scentify proved that you don't need to send more emails to make more money, you just need to send smarter ones. Next up is scaling the same personalization into SMS, loyalty, and subscription programs.
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