How Olive My Pickle added 9.5% lift in less than 30 days
See how Allan flows reactivated a segment of non-purchasers and lapsed customers, capturing incremental revenue from an audience that had stopped buying.
Engaging a high-friction audience
The primary objective was to capture genuinely incremental revenue from a historically difficult-to-convert segment of the Olive My Pickle subscriber list. The target audience consisted entirely of non-purchasers and lapsed customers.
This segment was strictly defined as subscribers who had shown engagement but had not purchased any pickles, kraut, or brine in the last 180 days.
Deploying Allan flows
A specialized set of targeted triggers was launched to reactivate and monetize the dormant audience, with analysis focused on the first 30 days post-launch to measure immediate traction against baseline sends.
Testing creative against the segment
Allan tests every image in the trigger concurrently, learning which creative earns engagement and which does not.
Best performing
Variant
Variant
Lowest performingIncremental revenue growth
Revenue captured in the first 30 days after launch, on top of baseline email performance.
Personalized content for every subscriber.
Monetizing an audience that had stopped buying
Tailored, trigger-based flows efficiently monetized an unyielding audience without cannibalizing active segments. The flows accounted for a quarter of all automated flow revenue in their first month, from subscribers who had not bought in six months.
Performance held over the trailing 30 days at a 62.68% open rate and 0.60% click rate, confirming the initial result was durable rather than a launch spike.
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